Developing the name + brand narrative for a new district in the City of Amsterdam. Assigned by RED Company & Powerhouse Company, in collaboration with Build in Amsterdam & George&Harrison.Evolving the IBM-focussed narrative, into a brand positioning that serves Amsterdam as a whole.In the Schinkelkwartier in Amsterdam, RED Company will develop the Think District: an innovative, sustainable new neighbourhood where inclusive living and working are in balance with nature.Defining the fundamental design and development principles, which significantly influence how people live, work, and wander in the future.
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