As an entrepreneurial brand strategist, I build brands with sense, clarity, and character in today's tendencies. I'm able to define the right fundamentals that enable brands to grow from their own true self.
You might wonder for whom? No specific industry. Over the last 10+ years, I have become familiar with the fields of architecture, food, fintech, and lifestyle-driven D2C brands.
I find great joy in studying new projects with a beginner's mind. To converse with founders and learn about their doings. To understand their profession, playing field, and get a feel for their why. I’m familiar with these phases of not knowing. Of valuing questions over answers. It’s something people praise me for. And, I believe, it's exactly what's needed to define brands that emotionally click.
Especially these days, where AI spits out never-ending answers with every click. You can get the answer without effort, but you can't get the understanding. I help founders ask the right questions to prompt for success.
It's a puzzle. Manifested in language. Founded on character, built on founders' vision.
So, what happens once I’ve laid out the puzzle and defined all the needed brand fundamentals? It’s time to act on it. Because a brand is a verb. Once defined, it needs work. Think brand design, product, features, services, collabs, comms ...the works. And I'd love to stick around to keep things on-brand, help it grow, and uphold its relevance in this ever-changing world.
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Taking the lead in defining a brand
- Naming & defining name strategies
- Being part of brand design teams
- Watch my son grow
- Bringing brands to life through tech
- Cook for/with friends (on fire)
- Use AI with human sense
- Hasting slowly
- Listen, to full albums
- Being in places where wine is made
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