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How do you rename a law firm that has proven its relevance for over two decades? And why would you in the first place? Well, because its current partners were approaching retirement and were eager to pass on their firm—and with it, their values ​​and convictions—to the next generation. But the firm was named after the partners. A common practice, back in the day. So the opportunity arose to embrace this moment and truly reposition the firm from the ground up. And I was assigned to do so.

The thinking behind the name... As a lawyer, in addition to knowing the law, it is necessary to make the right connections. Connections between the legal issue and the law. Connecting them to the client in the right way. You could say that a legal issue can only be resolved with the right information and by making the right connections. To endorse, hero, and rely on this fundamental principle, we landed on the name Liaise* Advocaten. Liaise means to cooperate on a matter of mutual concern. To be the link between people and organizations.

liaiseadvocaten.nl ROLE
- Naming
- Brand strategy
- Art direction

WITH
Nick Feeney
Omelette du Fromage

PERIOD
2024

Current and past clients & endeavours:


Stellar Development
Liaise Advocaten
Think District
Aiconic
Mollie
KLABU
RED Company
Powerhouse Company
Build in Amsterdam
Ace & TateCWYE
Orchestrate
Flying Papers
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