Hello, welcome.

As an entrepreneurial brand strategist, I build brands with sense, clarity, and character in today's tendencies. I'm able to define the right fundamentals that enable brands to grow from their own true self.

You might wonder for whom? No specific industry. Over the last ten+ years, I familiarized myself with the fields of architecture, food, fintech, and lifestyle-driven D2C brands.

I find great joy in studying new projects with a beginner's mind. To converse with founders and speak about their doings. To understand their profession, their playing field, and get a feel for their why. I’m familiar with these phases of not knowing. Of valuing questions over answers. It’s something people praise me for. And, I believe, it's exactly what's needed to define brands that emotionally click.

Especially nowadays, where AI spits out never-ending answers with every click, I help founders ask the right questions to prompt for success.

It's a puzzle. Manifested in language. Founded on character, built on founders' vision.

So, what happens once I’ve laid out the puzzle and defined all needed brand fundamentals? It’s time to act on it. Because a brand is a verb. Once defined, it needs work. Think brand design, product, features, services, collabs, comms ...the works. And I'd love to stick around to keep things on-brand, help it grow, and uphold its relevance in this ever-changing world.

What I enjoy doing

Taking the lead in defining a brand
Naming & defining name strategies
Being part of brand design teams
Ignite brands through tech
Use AI with human sense
Cook for/with friends (on fire)
Hasting slowly
Listen, to full albums
Being in places where wine is made

Get in touch if you care to discuss a potential project. I prefer to meet in person.

Send a message
Connect on LinkedIn
Calm down

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Current & past clients partners: